The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.
Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.
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In this interview with Brian Quinton, Senior Editor of DIRECT Magazine, Netconcepts’ VP of Search, Brian Klais discusses the key performance indicators facing search marketers today. Learn, from an industry leader, the essential concepts behind the Long Tail of Natural Search. Listen and discover how to utilize website analytics to grow your “tail,” increasing your search engine marketing ROI.
Interview conducted by Brian Quinton, Senior Editor of DIRECT Magazine on Thursday, February 1, 2007.
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Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?
Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.
The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.
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Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconcept’s clients are increasing their e-retail traffic through natural search optimizations that don’t depend on “brand name” keywords.
Netconcepts released a white paper last month, “Chasing the Long Tail of Natural Search,” which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.
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The long tail isn’t a threat to branded search, but a well rounded unbranded complement to natural search engine referrals. However, it’s much easier said than done says PJ Fusco, lead strategist with Netconcepts in this article for ClickZ - unless, of course, the site’s content management structure or e-commerce platform has been built on a blog-like publishing system. Many corporate and e-commerce sites are the antithesis of blogs, she goes on to say…
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The largest store of electronics, appliances, computer and wireless parts in America, PartStore.com, has decided to consult with Netconcepts because, as Jack Matarasso, PartStore.com Director of E-Commerce states, “When it comes to natural SEO, they provide successful results for many leading companies. Netconcepts’ SEO suggestions for PartStore.com will greatly increase search engine visibility as well as improve usability for our customers and visitors.”
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Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design, and ClickZ.com joined together in early September. It’s rare that a search engine optimization (SEO) agency can land someone with Fusco’s quality experience.
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Cabela’s, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, already works with Netconcepts for various E-Commerce development projects. However, Cabela’s will now begin work with Netconcepts in further developing and expanding search engine optimization for Cabela’s primary Web site. Cabela’s said that it will provide them with more sales opportunities.
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Netconcepts is presenting a free Webinar open to the public. It will be mainly focusing on research and how newly found search engine research results can be used to strengthen E-Business sales. It looks at actual data taken from over one million search terms used with leading retail companies. Leading this groundbreaking Webinar will be Brian Klais, Vice President of Search for Netconcepts.
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After reading Netconcepts’ latest white paper, Chasing the Long Tail of Natural Search, during the August eTail conference in Philadelphia, PA, Catalog Success Associate Editor, Matt Griffin. Griffin wrote this article.
Griffin discusses why the (over discussed, under explained) 80/20 rule has such validity on search engine marketing of today’s business. He also summarizes Netconcepts’ key tactics to capturing the Long Tail of Natural Search.
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
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36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
